Underground Mania!

Have you ever realized what a wide merchandising and business is based on the London Underground?!.
I did just today, when I entered a souvenirs shop to buy something for my younger, petulant sister who will be happy to see me at Easter, depending on the size and the price of the present I am going to buy her.

Anything with the logo of the underground on it can be sold: mugs, t-shirts, pants, towels, ashtrays, bibs...ANYTHING!



These are just a few things I found in this shop called "Imperial News & Gifts" in Woburn Place, between Russel Square and Holborn.



The prices actually are pretty high as I spent 12.55£ for a t-shirt (the cheapest one) and all the gadgets were, I think, pretty overpriced.
I know that the Tube's logo is famous, attractive and very "London style" for tourists who surely spend a lot of money in these "souvenirs", but pay 10£ for a plastic bag with the tube map on it it's too much, isn't it?!?

Anyway, if it works to make the economy run in times of crisis, I am glad I gave my support to this just cause with my 12.55£.
This is the t-shirt I bought, with our beloved tube map all over it, so that, whenever my sister needs to, she can just consult her shirt and go wherever she wants...




London Underground, always with you....

London Underground, The Logo

In a big city like London, get lost is pretty easy, but, even if you have no clue of where you are there is always a light of salvation, the big logo of London Underground that indicates you the nearest station, your salvation.

The Tube logo is one of the most popular and easily recognizable thing in London and, probably, all over the world.

The story of this logo is quite old and long. It first appeared in 1908 and then it just kept on changing style till the roundel version we all know now. It was basically to make clear the stations' names, in order to facilities the passengers, that it has this rounded shape, with the blue stripe across the red circle.



London Underground logo, or roundel, is now one of the symbols of London, the core of Transport of London and even if it is pretty old fashioned, people will never get tired of it.